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This Site Predicts Your Success on Kickstarter

By   /  April 16, 2014  /  Business  /  No Comments

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Millions ;of people donated to Kickstarter in 2013. In total, three million donors gave $480 million to 19,000 projects that were successfully funded, according to the site.

But all that success masks the fact that most projects fail. Kickstarter campaigns have a 43% success rate. Donors pledged, but did not pay, $122 million to 76,000 campaigns that failed to reach their goals. Now one site is looking to improve those numbers.

Prefundia is a platform for product developers to gauge interest in their project before launching a Kickstarter or IndieGoGo campaign. Using a mix of data points, such as page views and followers, Prefundia predicts the odds of a project reaching its funding goals Read more…

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Imogen Heap Takes High-Tech Musical Glove to Kickstarter

By   /  April 11, 2014  /  Business  /  No Comments

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In 2011, Grammy Award-winning musician Imogen Heap demonstrated a pair of gloves that could make music with hand gestures during a TED talk in Edinburgh.

After almost four years of development in which Heap worked with a team of engineers, scientists, artists and designers, the pair of high-tech, musical gloves — now called Mi.Mu — has entered the crowdfunding stage with a Kickstarter campaign.

Mi.Mu can track the orientation and posture of your hand as well as the bending of your fingers. Mi.Mu uses a number of sensors along the fingers and a wireless board fitted with a gyroscope, accelerometer and magnetometer to record the various movements and sends signals that correspond to different sounds and musical effects to your music software of choice. Read more…

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Indiegogo’s New Logo Will Now Feature Different User Campaigns

By   /  April 8, 2014  /  Business  /  No Comments

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Lots of companies claim they put their users first, but Indiegogo is trying to prove it

The crowdfunding platform is changing its website design and logo to feature a different Indiegogo campaign each time someone visits the site

The new logo, which was first revealed last week at an event in San Francisco, is an attempt to put users at the forefront, says Shannon Swallow, head of marketing and communications at Indiegogo

All campaigns that have been completed on the site, regardless of whether or not they hit their funding goal, may appear within the logo, which features a hot pink color the company calls “gogenta.” When the logo is seen offline (for example, at company headquarters) the square will be empty Read more…

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2 Red Sox Fans Who Met on Twitter Got Married at Fenway Park

By   /  April 4, 2014  /  Business  /  No Comments

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It reads like the script of a romantic comedy — but this is real life

Two Boston Red Sox fans who met on Twitter because of a post from the official team account got married at Fenway Park on Friday morning — the same the day team received its 2013 World Series championship rings

The romance began back on Aug. 10, 2011, when the Red Sox posted this tweet for Shannon Armitage, a huge Boston supporter, at the behest of Armitage’s sister, Ashley.

Special birthday shoutout to @Esenay24! Enjoy it!

— Boston Red Sox (@RedSox) August 10, 2011 Read more…

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Reddit Raises $55K in Dogecoin to Sponsor ‘Underdog’ NASCAR Driver

By   /  March 26, 2014  /  Business  /  No Comments

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If you didn’t already think the Internet was truly weird, and totally amazing, the marriage of dogecoin and NASCAR will convince you.

Just over a week ago, Reddit user /u/Reddit_Racing noticed that up-and-coming NASCAR driver Josh Wise was still without a sponsor, and proposed a crowdfunding effort to have dogecoin sponsor Josh’s car

Dogecoin is a cryptocurrency that functions similarly to bitcoin, but it is based on the popular “Doge” Internet meme. For those unfamiliar with the popular dog, this Tweet exemplifies the typical language that has been associated with the wide-eyed pooch. Read more…

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Dating Startup Crowdfunds Cross-Country Flights for Singles

By   /  March 7, 2014  /  Business  /  No Comments

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A startup is crowdfunding cross-country flights to help single men and women in San Francisco and New York find love. Or, at least, dates for a weekend.

The Dating Ring, a New York-based matchmaking startup, has launched two campaigns to help fly single men to New York City and single women to San Francisco.

Lauren Kay, Dating Ring’s CEO, says the idea came from trying to solve the logistical problems singles in the two cities face in their respective dating scenes. Simply put, she explains on Crowdtilt, there are not enough single men in New York and not enough single women in San Francisco. Read more…

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The Top 10 Countries by Money Pledged on Kickstarter

By   /  March 5, 2014  /  Business  /  No Comments

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Kickstarter passed $1 billion in pledges on Monday, more than half of which was pledged within the past year alone.

More than 5.7 million people have backed creative projects on the crowdfunding site, from 224 countries and territories on all seven continents. Kickstarter backers in the U.S. take the cake for most money pledged — a grand total of $663.32 million. The UK takes the next spot with $54.43 million, followed by Canada with $44.91 million.

The following chart, created by Statista, illustrates the top 10 countries with the most Kickstarter pledge amounts. Read more…

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What if Our Magazines Showed Modern Slavery?

By   /  March 4, 2014  /  Business  /  No Comments

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Even in 2014, the rights of women and girls are severely threatened by sex trafficking, slavery, child marriage and other violations around the worldInternational Women’s Day (IWD), observed annually on March 8, continues to spread awareness and garner support — and change — for women across the globe.

Catapult, a crowdfunding site dedicated specifically to the advancement of women and girls, has released a startling new visual campaign in an attempt to make this year’s IWD “more than just a cover story.” The “Cover Stories” campaign features three mock magazine covers that highlight terrifyingly real human rights issues to push the conversation forward. Read more…

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The Key to Kickstarter Success Involves Cats. Lots of Cats.

By   /  January 15, 2014  /  Business  /  No Comments

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Crowfunding is among the most successful internet-native industries, but that does not preclude it from classic marketing tools.

A recent study from researchers at Georgia Institute of Technology found that the language used in Kickstarter campaigns affected the likelihood of a project meeting its funding goal. The study analyzed more than 45,000 Kickstarter efforts and found that certain phrases were often linked with successful campaigns

But it wasn’t just the funded projects that had words in common; failed campaigns also yielded keywords and phrases that were harbingers for failure. Read more…

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Indestructible Soccer Ball Brings Sport to Kids Who Need It Most

By   /  January 13, 2014  /  Business  /  No Comments

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Tim Jahnigen isn’t an engineer and he doesn’t have a fancy business degree — but that hasn’t stopped him from bringing an invention to market that’s changing the lives of millions of children around the globe

The OneWorld Futbol, the soccer ball he invented, is playing a fundamental part of the solution to long-term social development in struggling regions — because it lasts.

More than just a means to recreate or a route to college, sport is an essential part of human development that teaches indispensable lessons about teamwork, conflict resolution and tolerance, and helps heal unthinkable traumas. Read more…

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