The video introduces SeedAsia and the value provided to investors from using the platform as a channel for investing into early stage tech startups in Asia.Read More →
Encoding.com’s Vid.ly Integrates With FreeWheel To Provide Monetization Of Universal, Cross-Platform Video URLs
Cloud encoding vendor Encoding.com launched Vid.ly a couple of years ago to provide video creators with a way to publish a single universal video URL and then have that content accessible on any device. Now it’s providing a way to monetize those videos, thanks to an integration with ad delivery platorm FreeWheel.
The idea behind Vid.ly is that Encoding.com does all the hard work of encoding it into as many video formats and renditions as necessary, then serving up the appropriate copy of the video depending on which device was accessing it. In addition to transcoding, it also provided all of the storage, video player technology, device detection, streaming, and analytics needed by video creators. Customers could simply connect with the Vid.ly API and have a single universal URL created for them.
All of that’s great, especially for brands and agencies and marketers who wish to make their videos playable for all audiences on every PC, mobile phone, or tablet. But what Vid.ly didn’t provide (until now) was a way to monetize all of those videos. Hence, the partnership and integration with FreeWheel.
By integrating with FreeWheel’s ad-serving platform, Vid.ly will be able to provide all the same convenience and reach to publishers, but it will also enable them to monetize those videos across all those devices. By connecting with Encoding.com’s user interface or API, when a video is requested, Vid.ly will pass along user info to the FreeWheel ad server and pass along targeted ads along with the video. Pre-rolls, mid-rolls and post-rolls, as well as banner overlays, will all be supported.
Encoding.com has raised $4.5 million since being founded in 2008. While Vid.ly is a growing piece of its business, the company is still primarily focused on providing cloud encoding services to a growing number of publishers moving their content online.Read More →
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It’s easy to forget that Yahoo has had a long on-again-off-again love affair with online video. Remember Broadcast.com, which kicked off the Mark Cuban Era? But you might not remember that, because other online video platforms long ago left Yahoo in the proverbial dust. Today, as Yahoo streamed its Flickr product and Tumblr acquisition announcements, we were given a demonstration of why Yahoo has been left in the dust — and why it’s had to turn to acquisitions for help in, well, nearly every department.
The event was nearly impossible to watch. Because, well, you know, Yahoo! As you’ve heard by now, Yahoo has been on an impressive buying spree over the last month — including, by the way, a scuppered deal to boost its video tech and buy the “YouTube of France,” Dailymotion — snatching up a new company seemingly every week.
But today, the company raised the bar even higher with the $1.1 billion acquisition of Tumblr, hoping to turn back the clock and gain access to Tumblr’s millions of young users.
The company held a media event in New York City this afternoon to formally announce the acquisition — along with sharing the news that it will be moving into new digs in Times Square — but something was stealing the spotlight from Mayor Bloomberg and Marissa Mayer. And that would be Yahoo’s questionable video tech. Those who watched the event from home spent most of that time enjoying a hiccupy stream. Or none at all.
You can see the error message above. The video-streaming technology is Yahoo’s own, running through Yahoo! Screen, first launched back in 2006, renamed Screen from Yahoo Video. With all the acquisitions Yahoo has been making of late, it makes one think that, for its next acquisition, Yahoo should go for some new video technology. Of course, after Tumblr, it may be broke.
But, come on, Yahoo has somehow become the Rudy story of the tech industry. At the very least, someone should launch a Kickstarter page so that it can continue to make acquisitions.Read More →
The tech-dominated San Francisco Bay Area isn’t exactly known as a hub for high fashion — Facebook’s new James Perse staff hoodies are about as fancy as things get around here — and fashion shows aren’t typically in our purview here at TechCrunch TV. So when we were invited to attend the Geek 2 Chic fashion show, an event hosted by Microsoft benefiting the Network for Teaching Entrepreneurship (NFTE, which is pronounced “nifty”) which mentors at-risk youth and teaches them business basics and encourages technology careers, we had to check it out.
These models weren’t the types you’d see at fashion shows in New York or Milan: Geek 2 Chic took 26 “geeks” from the local tech community and gave them full makeovers to take to the catwalk in front of a live audience. It was a fun opportunity to watch people get a little out of their element and have some fun, and of course it was all for a good cause. Check it all out in the video above.Read More →